Canadians use over 200,000 tonnes of coffee & over 250,000 tonnes of barley every year. Much of this waste ends up in landfills, creating tonnes of waste & greenhouse gas emissions. Upcycling not only prevents that, it also encourages us to give ingredients a second chance. After being used for coffee or in the brewing process, our grounds & grains still have so much to give. That’s where upcycling comes in.
Upcycling is taking something that is considered waste & re-purposing it. As opposed to recycling, in upcycling, those materials are used to create a product of higher quality or value, not lower. Upcycling is a big part of the Circular Economy — a system designed to extend the life cycle of products & ingredients, & contribute to environmental sustainability.
Think of it this way: coffee beans are destined for more than a solitary cup of joe, in the same way that the best barley should be allowed to benefit more than just the contents of your pint glass. Both have so much more to offer when they aren’t just reduced to their most recognizable output.
People change careers throughout their lifetime, each job an opportunity to highlight a specific set of qualities or aptitudes. The same can be said of raw ingredients, but maybe the voices saying it aren’t loud enough yet. So hear us when we say that coffee beans make brownies better & barley makes baked goods great for you. If you want more from your food, waste not.
GroundUp eco-ventures is a unique company based on the concept of circular economies. Using clean technology we are focused on creating value from upcycling the waste streams of both the coffee & craft brewery industries. Our goal is to create value through eliminating waste & while we love to nerd out on the process, we couldn’t be happier with the results as well.
We started planning GroundUp in early 2018, but the world had other plans for all of us. They say that good things come to those who wait & we are now delighted to bring our delicious, nutritious products to you.
For us, ‘eating up’ means eating something that tastes great, is good for you & is environmentally responsible. It’s a win win win.
GroundUp is Canadian-owned & based in Okotoks, Alberta.